Case Study - Kibworth Books

For four weeks we ran NearSt PLUS for Kibworth Books by actively promoting their products with Google Local Inventory Ads to local shoppers searching nearby, and we’re thrilled to share the results with you!


By promoting their products in Google for a price lower than a coffee a day, Kibworth Books was able to further prove the benefits of shopping locally - leading to an estimated 34 new customers going into the store to make a purchase.

Kibworth Books was able to show their products to locals searching online a total of 102,175 times, with 260 people clicking and interacting with the products and shops themselves.

One notable example from the shop, in which a new customer was in a cafe down the road and searched for a book, leading them to visit the shop and spend over £20 to get it then and there.

What the team had to say

"The decision to sign up to NearSt was a no brainer, I paid an extra £2 a day for my store to appear in local Google searches for titles. I did this for 2 weeks around World Book Day to get my shop out there when families who weren't aware of us were searching where to get the books from. Looking at the results it was worth it, you can safely say footfall increased."

– Debbie, owner

Featured as well in an article by The Independent, Kibworth Books tout NearSt as their most cost-effective method of feeding their inventory online.

What's next

If you are interested in joining, you can sign up directly by visiting or by calling 020 3870 3617.